John, the founder of Critical Activities, has spent a significant part of his life
managing businesses, training and coaching business leaders.

In conversation, he often asks;
'Do you understand why your customers are buying from you?'
'Have you asked them?'
'Have you really listened to their response?'

Whilst the answer is usually 'yes, yes, yes', ​
often closer to the truth is 'no, no, no'.

Our clients are exceptions.
They commit to a 'yes, yes, yes' answer
and trust our approach.

We uncover fresh insights about your customers' experience,
revealing actionable service improvements, distinguishing you from competitors.

​What will we do for you? Can we nudge you to call us and explore the answer?